TAP and Product Display at Points-of-Sale in Kenya.

TAP and Product Display at Points-of-Sale in Kenya.

This is a compliance monitoring study carried out in Nairobi, Kakamega, Vihiga, and Tharaka Nithi Counties in Kenya.

This is a compliance monitoring study carried out in Nairobi, Kakamega, Vihiga, and Tharaka Nithi Counties in Kenya.

With support from the Campaign for Tobacco-Free Kids (CTFK), this study was conducted by the Alliance to ascertain the compliance level with the Tobacco Control Act’s ban on tobacco advertising, promotion, and sponsorship popularly known as Ban on TAPS.

The key findings of this study indicate that tobacco advertising and promotion is still very prevalent at point-of-sale (POS) in Kenya despite the comprehensive ban on TAPS. Of the over 400 vendors visited in the study, one or more forms of advertising and promotion were observed.

Given the evidence from the study, it is clear that in spite of the ban on TAPS, product displays were a direct form of marketing that remained pervasive throughout the towns in which the study was conducted. KETCA urges respective government officials, health professionals, and the Ministry of Health to consider taking immediate action to eliminate such violations of the law.

Author: Kenya Tobacco Control Alliance
Publish Date: Nov 21, 2017

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