The industry no longer needs billboards, they use lifestyle aesthetics. Travel, fashion, nightlife, fitness. Behind the curated posts lies a calculated strategy to normalize nicotine among youth. #UnmaskTheTacticsKE

As regulations tighten, the industry evolves. New products, new narratives, new marketing styles. But the threat is unchanged: nicotine harms health, fuels addiction, and steals potential. The danger is constant. #UnmaskTheTacticsKE

Many so-called “new” products are simply old tactics with fresh packaging. Nicotine is still at the core, and nicotine addiction is still the outcome. Tobacco-free does not mean risk-free. #UnmaskTheTacticsKE

The truth: vapes are designed to trap new users, especially youth. From sweet flavours to sleek designs, every element is engineered to keep you hooked. Safety is not part of the formula. #UnmaskTheTacticsKE