The Ministry of Health in collaboration with the World Lung Foundation and Tobacco Control Civil Society Organizations in Kenya, today (Dec 02, 2014) marked a significant milestone in the fight against Tobacco with the launch of a Mass Media campaign.
- Educate the public on the consequences of smoking tobacco.
- To implement the provisions of the Tobacco Control Act 2007
Mass Media campaign will be the most effective way to promote behavior change as well as encourage smokers to quit the vice. Civil societies and the respective ministries need to work together to ensure the fight against the tobacco menace is won. Joel Gitali – KETCA Chair
During the launch, ILA CEO Vincent Kimosop reiterated that the fight against tobacco is critical for the future of the country and the mass media campaign is an important addition to the fight.