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CFTK and KETCA Social Media Strategy Meeting – Feb 10 & 13th 2014 at Serena Hotel

Kenya is at an advanced stage of implementation of Tobacco Control. The two tier system of Government is a game changer in TC. This means greater political commitment to TC. Further, The need for enhancing public awareness and engagement as well as TI accountability and de-normalization, formed the rationale for a meeting between CTFK and KETCA to strengthen her Media strategy and especially Social media campaign; From the week of 10th February through 15th February 2014, KETCA and CTFK held a series of activities including training and selection of a media agency.

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